Last week PMP hosted a webinar sponsored by Slingshot with Dan Gordon, CPA, author, Pest Management Professional columnist, and founder of PCO Bookkeepers, as he revealed the secrets to improving efficiency, productivity, and increasing revenue growth for pest control companies by measuring key performance indicators (KPIs) against other successful players in the industry.
Why Make Comparisons?
In today’s competitive business environment, the need to operate more efficiently and profitably has never been greater. One of the most powerful tools in business is benchmarking against:
- Past company results
- Future budgeted results
- Industry standards
PCO Bookkeepers conducted a cost study to provide the pest control industry with information that can be used to compare industry averages against individual firms in order to quantify potential financial and operational strengths and weaknesses.
This comprehensive report points to the following KPIs in determining industry standards:
- Profitability Ratios
- Financial Positions/Balance Sheet
- Liquidity Ratios
- Activity Ratios
- Leverage Ratios
- Revenue per Customer
- Direct Labor
- Office Personnel vs Labor Personnel
- Marketing Expenses
Trends in Sales
During a question and answer portion of the webinar, Dan mentioned the trend toward companies depending less on door to door salespeople to sell their services and more businesses relying on call centers to close deals and sign contracts.
These are only a few of the topics and insights on how to increase revenue for pest control companies covered in last week’s webinar. To review everything covered during PMP’s webinar with Dan Gordon, watch the recording above.