Consumer behavior is changing for home services providers. Discover today’s top trends, the challenges that lay ahead, and the solutions that can lead to a thriving business. For a more complete overview of the new communication challenges facing the home services industry and the innovative approaches to tackle them, download our free eBook, “The Evolution of Home Services Communication.”
How Consumer Behavior is Changing
Before you change your approach, it’s important to understand how today’s audience behaves. With all the information in the world at their fingertips, consumers are used to getting answers immediately, whenever they want them.
Here are the big trends in modern consumer behavior.
Consumers Expect 24/7 Availability
In today’s world, anyone can order food or furniture in a few clicks, even in the middle of the night. In fact, home services businesses receive up to 25% of their calls after 5 p.m. or on weekends. Modern buyers don’t exactly notice or care about a company’s office hours. They’ll call whenever they’re in need, and they expect your business to be available.
Consumers Value Speed and Convenience
In addition to availability, it’s no surprise that customers are used to a competitive speed and convenience when shopping. A research survey from Gartner found that 64% of people believe customer experience is more important than pricing.
Consumers don’t want to work through a call menu or be put on hold. They want to talk to a real person immediately, without any hassle.
Consumers Don’t Wait
Surprisingly, only 20% of unanswered calls result in voicemails. The rest become dead leads. People don’t want to leave a message and wait around to see if your business can help them or not. They want their problems solved right away. Instead of leaving a voicemail, most of today’s consumers will simply call the next service provider from an endless list of businesses.
How Can Slingshot Help?
Slingshot is an all-in-one engagement platform that specializes in 24/7 lead response, sales, support, and communications.
Customers may use phone, text, email, chat, or social media to get in touch with your business. Slingshot specializes in the kind of home services software that can answer them all. They offer both sales and customer support around the clock and on weekends.
Slingshot’s clients’ experience:
• An average 3x boost in customer conversion rates
• An average 25% increase in overall sales opportunities
• Up to a 40% boost in annual sales
Ready to take full advantage of the benefits offered by Slingshot? Request a demo.